Keyword Research by Ryall Marketing Agency Watford London
In layman’s terms, keywords are the words or phrases people use to search the Internet. So keyword research looks at the keywords & phrases which are actually used by people to find companies like you. This research helps you understand which phrases are popular and how much competition there is for these terms.
Your keyword research will help you know that you are using the right terms to attract customers to your site.
We will then create the right page titles and content for your site, and all your other digital activity can be properly ‘aligned’ to your core proposition. In short, it’s an essential step and a cornerstone for your digital success.
Your keyword research should underpin all of your digital marketing, and is essential for your website. It should also be applied to your social media, case studies, white papers, videos and directory listings. Therefore, any research undertaken will work very hard for you, because effectively, it will be used over and over again. This will ensure all your digital marketing (not just the website) is optimised.
What will give you the best return for your money?
You can’t optimise your site using guesswork. You need to undertake good quality keyword research before doing anything else. Otherwise it would be like investing your money in the first bank you came to, without checking the interest rates. You just wouldn’t do that!
You might think you can guess what people will type in – but you would be wrong! Often your client base is surprisingly ignorant of the right terminology. For example, if you’re a runner and your feet are killing you every morning, you want to find someone to help you. What do you Google? Well most people would put ‘runners feet pain specialist’ – they wouldn’t put ‘physiotherapist specialising in plantar fasciitis’ (not unless you’d had it before!).
So, spend money on good research – it will be used again and again, and is a long term investment in understanding your customers.
We specialise in this highly complex but critical aspect – an essential part of SEO. If you want your keyword research undertaken by a team who understand sales and marketing, then give us a call on 01923 286999 or email firstname.lastname@example.org
Keyword Research (SEO) from Ryall Marketing digital Marketing Watford, specialising in web design for SMEs.