Top Marketing Tips

You know that LinkedIn is important for making business connections – but is your profile as good as can be? When connecting with potential prospects, your profile is the first thing they see. That’s why you need to make an outstanding first impression. By having a...

You want online content to grab your attention, so does your audience! If your business wants to stand out from the crowd then knowing how to write a killer blog can help you do that. To get your blog read you need to: 1. Tell people it’s there 2. Make it sound...

Your website copy is fantastic – so you want your visitors to read all the great things you have to say. Selecting fonts is a crucial component of designing your website. If you want to make your key messages stand out and show your reader why they should choose your...

For your lead generation campaign to be successful, you will find an up-to-date database is invaluable. A good database will allow you to identify your best leads and help you prioritise your efforts to maximise your results. If it holds quality, complete data it will...

Your business needs to stand out from the crowd – and an eye-catching company logo is key to achieving this. Your logo needs to be instantly recognisable, easy to understand, and represent your business appropriately. Ideally, it should create a positive subconscious...

You know that LinkedIn is a fantastic tool for generating leads – but do you know how to send the perfect connection message? Many people only connect with people that they know. Therefore, if you are connecting with someone you’ve never met before, you need to give...

Did you know that Instagram has over 500 million daily active users? You want the right people to know about your business – and Instagram is a great way of achieving this for some businesses. It is widely believed that Instagram is only used by the ‘millennial’...

With over 400 million active users every month, the social platform gives your business a great opportunity to grow brand awareness. We’ve already discussed how to grow your number of Twitter followers, and harness the platform’s potential. But did you know that...

Nothing helps close a sale better than a personal referral. However, when this isn’t available, a testimonial from a verifiable source, is the very best thing. It is often a deal clincher. Showing potential clients that you offer value that your competitors don’t,...

You want lots of people to visit your company website and learn about the amazing things you do. But this won’t happen unless you know how to make Search Engine Optimisation, or SEO, work for you! That’s why we’ve outlined below the top 6 things you never knew about...