Top Marketing Tips

A selection of articles giving you great advice on marketing techniques.

How to design an outstanding LinkedIn profile

You know that LinkedIn is important for making business connections – but is your profile as good as can be? When connecting with potential prospects, your profile is the first thing they see. That’s why you need to make an outstanding first impression. By having a...

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Writing a killer blog – 6 simple tips and tricks!

You want online content to grab your attention, so does your audience! If your business wants to stand out from the crowd then knowing how to write a killer blog can help you do that. To get your blog read you need to: 1. Tell people it’s there 2. Make it sound...

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Making your website readable: Fonts & Typography

Your website copy is fantastic – so you want your visitors to read all the great things you have to say. Selecting fonts is a crucial component of designing your website. If you want to make your key messages stand out and show your reader why they should choose your...

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Generating leads? You need a fantastic database.

For your lead generation campaign to be successful, you will find an up-to-date database is invaluable. A good database will allow you to identify your best leads and help you prioritise your efforts to maximise your results. If it holds quality, complete data it will...

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Company logos – the do’s and the don’ts

Your business needs to stand out from the crowd – and an eye-catching company logo is key to achieving this. Your logo needs to be instantly recognisable, easy to understand, and represent your business appropriately. Ideally, it should create a positive subconscious...

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Is Instagram right for you?

Did you know that Instagram has over 500 million daily active users? You want the right people to know about your business – and Instagram is a great way of achieving this for some businesses. It is widely believed that Instagram is only used by the ‘millennial’...

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Top 5 things you never knew you could do on Twitter

With over 400 million active users every month, the social platform gives your business a great opportunity to grow brand awareness. We’ve already discussed how to grow your number of Twitter followers, and harness the platform’s potential. But did you know that...

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Client Testimonials: helping you close the sale

Nothing helps close a sale better than a personal referral. However, when this isn’t available, a testimonial from a verifiable source, is the very best thing. It is often a deal clincher. Showing potential clients that you offer value that your competitors don’t,...

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