Top Marketing Tips

Your website copy is fantastic – so you want your visitors to read all the great things you have to say. Selecting fonts is a crucial component of designing your website. If you want to make your key messages stand out and show your reader why they should choose your...

Your business needs to stand out from the crowd – and an eye-catching company logo is key to achieving this. Your logo needs to be instantly recognisable, easy to understand, and represent your business appropriately. Ideally, it should create a positive subconscious...

For your lead generation campaign to be successful, you will find an up-to-date database is invaluable. A good database will allow you to identify your best leads and help you prioritise your efforts to maximise your results. If it holds quality, complete data it will...

We all know that it’s important to have a presence on social media. But did you know that Twitter has over 400 million active users? If you harness the power of Twitter correctly, it gives you real opportunities to generate leads and increase brand awareness. But how...

For your business to convert prospects into clients, you need to show off how amazing you are. Winning awards is a fantastic way of doing this! Awards look great on your… Company website Social media accounts Online communications … and prove that you don’t just talk...

You want your website to look fantastic – and selecting the right images is key to doing that. Adding pictures into your website brings it to life, and engages your site visitors. Most people prefer to absorb information visually. If you have both images and text on...

Your clients are the most important thing to your business. You need to satisfy their needs, or else they won’t give you their money. To do this, you need an effective CRM that meets your needs. That way, you can work efficiently with your clients – and provide a...

You know that having a fantastic website is crucial for your business to be successful. Your website generates leads by directing people towards your business and clearly explaining what your company does.But do you know how to design your website to match your target...

Rumours are circulating that direct mail is no longer a viable marketing technique… The rumours are wrong! Direct mail is still a very important tool in your sales toolkit. People get fewer and fewer letters these days – and most have an online inbox overflowing with...

You want potential clients to pick you – fantastic copywriting is essential to making this happen. Your copy needs to answer one simple question: ‘why should I choose them?’ It doesn’t matter if you’re writing for social media, new webpages, a blog, leaflet or for any...