Top Marketing Tips

When you want to buy a product or service, what's the first thing you do? Most people ask someone else. The next thing they do is 'Google it', read reviews and do some online investigation to see what the word on the street is (including the social media street!)....

Whatever industry you work in, your prospects need to know that you do a good job. Building trust in your business is a sure-fire way to enhance your reputation. There are many ways to build trust in your business. One key method is by creating website content that:...

You need prospects to know about your products or services – and brochures are a brilliant tool to help you achieve this. In this increasingly digital age, you’d be forgiven for assuming that traditional forms of marketing, such as brochures, are losing their...

Did you know that email marketing can deliver the best return on investment of any marketing method? Over 50% of people say that e-marketing influences their purchasing decisions. It is a criminally underrated tool in your marketing kit. Many companies don’t opt for...

LinkedIn is important for making business connections, so is your profile as good as can be? When connecting with prospects, your profile is the first thing they see. That’s why you must make a great first impression! By having a LinkedIn profile that is professional,...

It's said that ‘a picture paints a thousand words’ – in which case, video is even better! Video is a must-have for digital marketing. People typically enjoy watching content rather than reading it, because it's easier. Also, Google simply loves it… so it’s great for...

Did you know that Instagram has over 500 million daily active users? You want the right people to know about your business – and Instagram is a great way of achieving this for some businesses. It's widely believed that Instagram is only used by the ‘millennial’...

You want online content to grab your attention, so does your audience! If your business wants to stand out from the crowd then knowing how to write a killer blog can help you do that. To get your blog read you need to: 1. Tell people it’s there 2. Make it sound...

Have you ever been bombarded with poorly-written emails from ‘specialists’ offering to improve your website’s Google ranking (search engine optimisation)? They all claim they will get your website to ‘page 1 of Google’ – but are they really helping your website be...

Nothing helps close a sale better than a personal referral. However, when this isn’t possible, a testimonial from a verifiable source is the next best thing and often a deal clincher. Showing potential clients that you offer value that your competitors don’t, you’ll...